Going Love First

Going Love First

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Going Love First
Going Love First
The Case for Love

The Case for Love

A more visionary understanding—and application—of Love.

Faruk Ateş's avatar
Faruk Ateş
Mar 25, 2025
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Going Love First
Going Love First
The Case for Love
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Photo by Allison Saeng

Among all of humanity’s countless discoveries, none have shaped our lives more profoundly—or more mysteriously—than love.

Feeling love is wonderful, yet love can also drive us crazy. Each of us is an expert on love, in our own unique way, for we can articulate with great precision and reasoned insight what we love and what makes us feel loved. Yet we are rarely taught how love works, how to cultivate it, or even what it truly is. While we mostly think of love as an emotion, scientists have a more expansive view, explaining love as a complex system influencing our lives in myriad ways. Going beyond the science, I invite you to consider that it may be something even much, much more than that:

Love is our best path towards humanity’s brightest future. Specifically, a new kind of love I call Universal Love.

Let’s back up a little, and begin with the most famous question ever posed in a song title:

What Is Love?

Love is more than just an emotion—it’s a vast, multi-dimensio…

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